Taylor Swift has announced details of her own social networking app called The Swift Life.
Glu Mobile, the gaming company responsible for hits like Kim Kardashian: Hollywood and bombs like Nicki Minaj: Empire is at it again with The Swift Life, an app that’s all about the one and only Taylor Swift.
The app, which doesn’t seem to be quite as game-focused as other celebrity titles in Glu’s portfolio, won’t go live until “late 2017,” according to the company. But the beta version will be available in limited territories soon.
As part of the beta launch, the company is releasing a promo video:
As you may have noticed, The Swift Life focuses primarily on letting T-Swift fans connect with Taylor and each other through message boards, quizzes, etc. This is in contrast to Glu’s previous celebrity games, which turned celebrities like Katy Perry and Gordon Ramsay into floating avatars within a game. Of all Glu’s celebrity games, only two — Kim Kardashian: Hollywood and Restaurant Dash: Gordon Ramsay — seemed to work out for the company.
Ahead of her album release, Swift has launched The Swift Life, which is expected to arrive at some point in “late 2017”. The app is described as “a creative, inclusive and community-driven place for users to better connect with each other… and Taylor”. It promises to offer exclusive photos and videos, replies from the singer herself, Swift-themed emojis (aka Taymojis) and the chance to listen to Swift’s music via the app.
“I’ve got something pretty awesome that we’ve been working on for awhile that I wanted to share with you,” Swift says in a video announcing the app.
“I think you guys are really gonna like this. I mean, I hope. It would be preferable if you did,” she adds.
Glu has backed away considerably from the celebrity games, and The Swift Life marks the first pop culture celebrity app debut in 2017. As a social network, instead of a freemium game, The Swift Life actually stands a chance at working out for Glu, considering Taylor Swift’s ravenous fans.
But we can’t know for sure until the app’s public release later this year.